In these audiograms, taken from Episode 27 of The Healthcare Leadership Experience, Lisa is joined by her producer, Lisa Larter, to discuss the benefits of podcasting in healthcare.
By stepping into the podcast space, the media and celebrities have made podcasts a more mainstream way of communicating. For hospitals, a podcast is a way to ‘edutain’ patients. It’s a huge marketing opportunity for healthcare, but most hospitals don’t know how to get started. This is the chance to be innovators in your field.
After we focused on the technical aspect at VIE, there was still work to do on strategy aligned to business objectives, and the topics that would appeal to our target audience. Podcasts can enhance your appearance on Google searches, especially when you’re focused on content and a clear strategy.
Podcasts offer a longform opportunity to share patient stories. Podcasts enable hospitals to share insights and expertise that is limited within the time restrictions of a television advert. How powerful would it be to have a longform patient story podcast, ‘’The Patient Experience Podcast?’’
Podcasts offer a phenomenal platform to educate patients and share your hospital’s expertise and innovations. This is an enormous opportunity. A well thought out strategic podcast can achieve higher Google search rankings. Conversations with hospital doctors and leaders can help to attract your audience, but those discussions have to be compelling and engaging.
Hospital Supply Chain - https://www.youtube.com/watch?v=gqbYXSXtPd8&list=PLgrQkbpxRHsw8QbmxIbg8DaRGf69zTzC9
The Healthcare Leadership Experience Podcast - https://www.youtube.com/watch?v=gI2eJQgqAYs&list=PLgrQkbpxRHsyWomPfDD-k1rSgSJWGImA1