In this episode, Lisa is joined by Justin Skerbertz, ,Chief Marketing & Communications Officer at Parkland Healthcare.
In this episode:
Justin’s career history, creating connections around the customer experience with outreach to over 10,000 seniors.
Adopting the patient’s perspective; why hospitals must listen to their stories, versus assume them.
How setting expectations helps to better manage the patient experience.
The mobile app that addressed the social isolation issues during pregnancy in one community.
Three ways to assess the impact of a successful campaign.
Making a business case for investment in social determinants of health (SDOH).
Why video games and healthcare are more closely aligned than we imagine.
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