Business Strategist, Digital Marketing Expert, Author and Speaker
Lisa Larter is a Business Strategist, Digital Marketing Expert, Author and Speaker. Her business, the Lisa Larter Group helps its clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition. Lisa provides consulting and advisory services as well as a full suite of implementation services that include: social media and content management, book marketing campaigns, and website design.
Lisa’s background is in the wireless industry where prior to starting her own business she helped one of Canada’s largest telecommunication companies build out their retail distribution channel, supporting a field team of over 1000 people and 100M in retail sales. She left that role in 2006 and opened her own retail bricks and mortar business which she sold in 2012.
She has successfully built two businesses that do in excess of 7 figures and has helped many of her clients reach the 7-figure mark, attract 7-figure clients, and sell their own companies. Lisa is a self-taught high school dropout who runs a business book club called Thought Readers which was inspired to help others learn more so they can earn more. She is also the author of two books, Pilot to Profit and Masterful Marketing, co-written by Alan Weiss.
Jan. 25, 2023
Discover six ‘’better than best’’ practices in cost savings for hospitals.
Jan. 12, 2023
Seven key ways to save money in the next 12 months.
Jan. 11, 2023
Lisa Miller shares her experience of successful hospital cost savings projects from the past 12 months and looks ahead to 2023.
April 15, 2022
How the tech industry is disrupting healthcare by seizing a trillion dollar opportunity and bringing the pharmacy to the patient’s doorstep.
April 8, 2022
Why making the mindset shift to zero-based budgeting can lead to substantial cost savings for your hospital.
Jan. 13, 2022
Why innovation and collaboration will be critical to success in 2022.
Dec. 23, 2021
Discover the technology that gives every healthcare executive access to their line item details.
Dec. 16, 2021
Discover the benefits of your hospital launching a podcast.
Nov. 25, 2021
The value of analytics and knowing your numbers so you can make smart, strategic decisions for your hospital or healthcare system.
Nov. 18, 2021
The importance of project management and its influence on pushing ahead key strategic initiatives.
Nov. 11, 2021
How to out negotiate your vendors and the value and impact it can have on your financials.
Nov. 4, 2021
Discover the competitive advantage of working with a boutique healthcare consulting firm, versus a big brand.
Oct. 28, 2021
Inflation is here and it's going to get worse. As we go into 2022 and 2023, cost focus, expense focus has to be a number one priority.
Oct. 26, 2021
How showing your team the big vision while giving them an understanding of the marketplace can help them to see more cost saving opportunities.
Oct. 14, 2021
Why competing priorities and unexpected urgent issues like Covid get in the way of margin improvement initiatives.
Oct. 7, 2021
A conversation about creating an engaged healthcare organization with a culture that is cost conscious, why it is important, and how to get started.
Dec. 24, 2020
All things marketing related.